Marketing Assignment Essay Example | Topics and Well Written Essays - 500 words

Marketing Assignment - Essay Example Compatibility refers to the degree to which innovation matches the values and experiences of the individuals. Iphone was highly compatible with the needs of the modern day phone user. Most people at the time of launch of this product were already using a laptop, a music player and a phone. The launch of iphone provided them with a new ease – they could now work on the internet and listen to music without carrying their laptops or music players. The function of three devices could now be performed by a single device. Complexity refers to the degree to which the product is difficult to use. Products which are complex and difficult to understand take a longer time to penetrate in the market. The iphone is very easy to use device. The single button operation of iphone is one of the reasons it is preferred over Samsung galaxy series. Divisibility means the degree to which the innovation can be tried on a limited basis. These limited trials as they are called help the company in finding out the reaction of the public towards the product and make changes if necessary. These trials are very common for iphone launches. Just before the launch the product is tested among college going youth , business executives etc. in order to know their input regarding the product. The main problem with divisibility is knowing if the sample group represents the feelings of the entire target population. This problem has to be solved by market research specialists for iphone. This refers to the degree to which the benefits of the innovation are visible or describable to others. The advantages of iphone are very easy for the user to show. There is visible difference in the features of an iphone as compared to other phones. The possession of an iphone has soon become a fashion statement among people soon after its launch. Globalization has helped on the convergence of civilizations. However, the differences between people of different

Leading Public Relations Efforts Essay Example | Topics and Well Written Essays - 250 words

Leading Public Relations Efforts - Essay Example What made him influential among the masses was his understanding the need of the people and working accordingly, in the interests of the civil rights of the citizens. 2) The latest trends in marketing have been connecting with the customers emotionally so that they persuade the people to purchase the goods they are attached to. With this strategy, Kevin Roberts, CEO of Saatchi and Saatchi Advertising says "The brands that can move to that emotional level, that can create loyalty beyond reason, are going to be the brands where premium profits lie." Thus, clarifying that the premier goal of making profits can be achieved after establishing an emotional connection between the brands and the customers. 3) In both the above examples, the leaders left an impact of influence among the masses. The difference is that one persuaded the people towards their own interests, by making them understand their civil rights, and the other persuaded people as a marketing strategy towards more profit-making in their business. The times have also been different in both the cases, but talking of persuading the masses, both have had an iconic influence on the people. Both of them have been strategic leaders, by understanding the emotional levels of humans, they managed to gain their